What Makes a Good Hashtag Strategy in 2025?

Hashtags have been around for years, but in 2025, they’re more than just a trend—they’re a key part of any smart social media strategy. Used the right way, hashtags can boost visibility, increase engagement, and help your brand get discovered by the right audience. But let’s be honest, slapping #love or #blessed on a post isn’t going to cut it anymore.

A good hashtag strategy in 2025 is all about relevance, specificity, and balance. The days of stuffing posts with 30 random hashtags are over. Platforms like Instagram and TikTok now favor a handful of well-chosen, highly targeted hashtags over mass tagging. Instead of using generic tags with millions of posts, brands are finding success with niche hashtags that attract a more engaged audience. Think #BBQCateringShreveport instead of just #BBQ.

Branded hashtags are still a powerhouse. Having your own unique hashtag—like #RedWolfMediaMarketing—encourages user-generated content and makes it easier for people to connect with your brand. The trick is to keep it short, memorable, and easy to spell.

Trends also play a huge role. Social media algorithms love fresh, timely content, so hopping on trending hashtags (as long as they make sense for your brand) can boost reach. But beware of hashtag hijacking—just because #TaylorSwiftIsQueen is trending doesn’t mean your plumbing business should use it.

Hashtags are evolving, and so should your strategy. Keeping up with platform updates, testing what works, and focusing on quality over quantity will set your brand apart in 2025. The right hashtags don’t just make your posts searchable, they make them shareable!

Why Every Local Business Should Be Running Google Local Service Ads

If you run a local business and aren’t using Google Local Service Ads (LSAs), you’re leaving money on the table. These ads put your business at the very top of Google search results, even above regular Google Ads. That means when someone in your area searches for services you offer, your business is front and center.

The best part is that you only pay for real leads. Unlike traditional advertising where you pay just to be seen, LSAs charge you only when a potential customer contacts you directly through the ad. That means less wasted budget and more high-quality leads. Whether you’re a plumber, electrician, lawyer, or dog groomer, LSAs help local businesses connect with people who actually need their services right now.

Trust is a huge factor when customers choose a service provider, and LSAs give you a boost there too. Businesses that qualify get a “Google Guaranteed” or “Google Screened” badge, showing customers that Google has verified your business. This builds instant credibility and makes people more likely to choose you over the competition.

Managing LSAs is also easier than traditional PPC ads. There are no complicated keywords to track or ad copy to tweak. You just set your budget, list your services, and let Google do the heavy lifting. It’s a simple, cost-effective way to make sure your business gets noticed by the right people at the right time.

If you’re a local business looking to grow, Google Local Service Ads should be a no-brainer. More visibility, higher trust, and leads that actually convert. It’s everything you need to take your business to the next level!

How to Create a Social Media Calendar That Actually Works

Social media success doesn’t happen by accident. If you’ve ever scrambled last-minute to post something—anything—just to keep your page active, you know the struggle. That’s where a social media calendar comes in. It’s the secret to staying consistent, posting with purpose, and actually seeing results instead of throwing content into the void and hoping for the best.

First, start with your goals. Are you trying to boost engagement, drive website traffic, or build brand awareness? Knowing what you want to achieve makes planning easier and ensures your content isn’t just filler. Once you have your goals, think about your audience. What do they want to see? What makes them stop scrolling? It’s not about what you like, it’s about what they like.

Now, let’s talk about the actual calendar. Planning a month at a time is ideal. Too far ahead, and things feel stale. Too last-minute, and you’re back in the panic-posting cycle. Break things down into themes like education, entertainment, behind-the-scenes, customer stories, promotions for example—so you’re not posting the same kind of content over and over.

A good mix of content types keeps things interesting. Photos, videos, carousels, and even memes all have their place. And don’t forget to repurpose! A great blog post can become a short video, an infographic, or even a series of posts. Work smarter, not harder.

Finally, leave room for flexibility. Some of the best posts come from real-time events, trending topics, or spontaneous ideas. Your calendar is a guide, not a prison. With a little planning, your social media will feel effortless instead of exhausting, and you’ll actually start seeing the results you’ve been hoping for.

How Long Does It Really Take to Rank on Google?

Every business owner wants to know the magic number: how long does it take to rank on Google? The answer? Well, it depends—because SEO isn’t a sprint, it’s a marathon.

On average, most websites start seeing significant ranking improvements in three to six months, but that’s only if you’re doing things right. If your website is brand new, it can take even longer, sometimes up to a year, before you break into the first page. That’s because Google wants to see consistency, quality content, and a solid backlink profile before it starts trusting your site as an authority. According to a study by Ahrefs, only 5.7% of new pages make it to the top 10 search results within a year. The sites that do make it faster? They’re typically backed by strong SEO strategies, great content, and an established domain.

Factors like keyword competition, website authority, and how often you update your content all play a role in how fast you climb the rankings. If you're targeting highly competitive keywords, expect a longer wait time. But if you're smart about using niche, long-tail keywords, you can start seeing traction much sooner. A well-optimized site, combined with fresh, engaging content, can make a huge difference in how fast Google takes notice.

So, what’s the takeaway? SEO is a long game, and patience is key. Keep posting valuable content, optimize your website, and build strong backlinks, and Google will reward you over time. The sooner you start, the sooner you’ll see results—so don’t wait to get in the game.

Why Facebook Engagement Has Dropped (And How to Fix It)

If your Facebook posts aren’t getting the love they used to, you’re not alone. Businesses everywhere have seen engagement take a nosedive, leaving them wondering what went wrong. The truth? Facebook’s algorithm is always changing, and organic reach isn’t what it used to be. But don’t worry, there’s still hope!

Facebook prioritizes content that sparks conversations and keeps people on the platform longer. That means simple promotional posts or links that send users elsewhere won’t get as much traction. If you’ve noticed fewer likes, shares, and comments, it’s likely because your content isn’t aligning with what the algorithm wants.

So, how do you fix it? Start by creating content that invites interaction. Ask questions, start discussions, and respond to every comment like you’re chatting with a friend. Video content—especially short-form like Reels—is another game-changer. Facebook pushes videos more than static images, so if you haven’t jumped on that train yet, now’s the time.

Another easy fix? Go live. Facebook Live videos generate higher engagement because they feel real and in-the-moment. People love authenticity, and live videos create a sense of connection that polished graphics and stock photos just can’t match.

If all else fails, consider boosting posts or running Facebook ads. With organic reach shrinking, paid promotion can help get your content in front of the right audience. Just make sure your ads feel natural and engaging, not like an infomercial.

Facebook engagement isn’t dead; it just takes a little strategy to bring it back to life. Create content that starts conversations, lean into video, and don’t be afraid to experiment. Your audience is still there, you just need to give them something worth engaging with!

Is Your Website Mobile-Friendly? Here’s Why It Needs to Be

Imagine this: A potential customer finds your business online, excited to learn more. They click your website link, but instead of a smooth experience, they’re met with tiny text, broken images, and buttons that refuse to be tapped. Frustrated, they leave—probably straight to a competitor. If your website isn’t mobile-friendly, this is exactly what’s happening.

More than half of all web traffic comes from mobile devices, meaning most visitors will experience your business on a phone or tablet. If your site isn’t optimized for mobile, you’re driving potential customers away before they even get to know you. A mobile-friendly website loads quickly, adjusts smoothly to different screen sizes, and makes navigation effortless. In other words, it keeps people engaged instead of making them pinch and zoom just to read your content.

Search engines care about mobile usability, too. Google prioritizes mobile-friendly websites in search rankings, which means if your site isn’t optimized, you’re probably losing visibility. And in today’s fast-moving digital world, if people can’t find you, they won’t do business with you.

A mobile-friendly site isn’t just about convenience—it’s about credibility. When visitors see a sleek, easy-to-use website, they trust your brand more. It shows that you care about their experience and are keeping up with modern technology.

So, if your website still looks like it belongs in 2010, it’s time for an upgrade. A responsive, mobile-optimized site ensures your audience stays engaged, your SEO stays strong, and your business stays ahead. Need help making it happen? That’s where we come in. Let’s get your site working for you—on every device, every time.

Instagram Stories vs. Reels: Which One Drives More Engagement?

Instagram gives businesses plenty of ways to reach their audience, but two of the biggest tools are Stories and Reels. Both can boost engagement, build brand awareness, and keep your followers interested—but which one is better?

Stories are quick, casual, and perfect for real-time updates. Since they disappear after 24 hours, they create a sense of urgency that keeps people checking in daily. They’re great for behind-the-scenes looks, quick polls, Q&As, and limited-time offers. Plus, features like stickers, links, and interactive elements make them an easy way to connect with your audience. However, Stories mostly reach your current followers, which means they’re better for maintaining engagement rather than growing your audience.

Reels, on the other hand, are Instagram’s answer to TikTok. These short, entertaining videos have a much wider reach since they’re pushed out to users who don’t already follow you. That means more potential eyes on your content. Reels are ideal for showing off products, sharing tutorials, or hopping on trending sounds and challenges. They also live permanently on your page, meaning they continue to gain views and engagement over time.

So, which one wins? It depends on your goal. If you want to keep your current audience engaged, Stories are your best bet. If you’re looking to expand your reach and attract new followers, Reels are the way to go. The best strategy? Use both! A mix of Stories and Reels keeps your brand fresh, engaging, and visible to the right audience.

Instagram’s algorithm loves video content, and smart marketers know how to take advantage of both features to get the best results. So, get creative, experiment with both, and watch your engagement grow!

Why Google’s Algorithm Updates Keep Changing (And What You Can Do About It)

Just when you think you’ve cracked the SEO code, Google switches things up again. If it feels like Google’s algorithm updates are never-ending, that’s because they are. The search engine giant is constantly tweaking and improving its system to deliver the most relevant, high-quality content to users. While it might feel frustrating, these updates are actually a good thing—if you know how to keep up.

Google’s goal is simple: make search better. Every update fine-tunes how websites are ranked, weeding out low-quality content, spammy tactics, and outdated practices. This means businesses relying on shortcuts (keyword stuffing, link farms, and other shady tactics) are in for a rude awakening when their rankings suddenly drop. On the flip side, businesses focused on valuable, well-written content and strong user experiences usually see positive results.

So, what can you do to stay ahead of Google’s constant changes? First, focus on quality. If your website provides useful, engaging content that answers real questions, you’re already on the right track. Next, keep an eye on SEO best practices—things like page speed, mobile optimization, and user experience all play a big role. And most importantly, don’t panic. A dip in rankings doesn’t mean disaster; it just means it’s time to adjust and refine your strategy.

At Red Wolf Media, we help businesses navigate the twists and turns of Google’s ever-changing algorithm. Instead of chasing trends, we focus on long-term strategies that keep you ranking high no matter what update comes next. Because when you build a strong digital foundation, no algorithm change can shake it.

The Future of SEO: What Businesses Need to Know in 2025

SEO is always evolving, and 2025 is no exception. If you’re still relying on outdated tactics like keyword stuffing and spammy backlinks, it’s time for a wake-up call. Search engines are getting smarter, and businesses need to keep up to stay visible online.

User experience is at the heart of modern SEO. Google now prioritizes sites that load fast, are mobile-friendly, and provide valuable, well-structured content. If your website isn’t easy to navigate or takes forever to load, you’re losing rankings and, more importantly, potential customers.

AI is also changing the game. Search engines are using machine learning to better understand user intent, meaning it’s not just about what people type but what they really want. Content that answers questions clearly and concisely will outperform keyword-stuffed pages. This shift also means voice search is more important than ever, with more people using smart speakers and mobile assistants to find businesses.

Local SEO is another major factor for 2025. Google continues to prioritize businesses that optimize for “near me” searches, making Google Business Profiles essential. If your business isn’t showing up in local search results, you’re missing out on a huge chunk of traffic.

And let’s not forget video. With platforms like TikTok, YouTube, and Instagram dominating user engagement, search engines are ranking video content higher than ever. Businesses that create short, informative, and engaging videos will have a major advantage.

SEO in 2025 is about creating a seamless, engaging experience for users. If your website is outdated or lacking in valuable content, now’s the time to make changes. The businesses that adapt will be the ones that thrive.

Why Small Businesses Need a Strong Google Presence More Than Ever

If your business isn’t showing up on Google, does it even exist? In today’s world, where people Google everything before making a decision, a strong online presence isn’t just helpful. It’s essential! Whether you’re a local coffee shop, a boutique gym, or a home service provider, your customers are searching for you. The question is, will they find you?

With more people relying on Google to discover businesses, having a well-optimized profile means more visibility, more customers, and ultimately, more sales. Google My Business, local SEO, and online reviews all play a huge role in making sure your business gets noticed. When someone searches for “best BBQ near me” or “window cleaning in Shreveport,” Google prioritizes businesses that have strong profiles, accurate information, and good customer reviews. If you’re missing any of these, you’re practically invisible.

A strong Google presence also builds trust. Think about it—when was the last time you visited a business with no reviews or outdated information online? Customers want to see high ratings, recent updates, and proof that you’re active. Google’s algorithm rewards businesses that stay engaged, so the more you optimize your profile, the better your chances of showing up at the top of search results.

It’s not just about getting found, it’s about staying ahead. With more competition popping up every day, small businesses that invest in Google visibility now will have a massive advantage. The best part is that it doesn’t have to be complicated. A little SEO, some regular updates, and a focus on customer engagement can go a long way in boosting your business’s online presence.

If you’re ready to get serious about Google and start turning searches into sales, now’s the time to make it happen. Your next customer is out there searching. Make sure they find you!

How LinkedIn Video Feed Helps Engagement and Reach

If you’re not using video on LinkedIn yet, you’re missing out on one of the best ways to boost engagement and expand your reach. LinkedIn’s video feed is where businesses and professionals can grab attention, tell their stories, and connect with their audience in a way that static posts just can’t match.

Videos naturally stand out in a feed full of text and images. People scrolling through LinkedIn are more likely to pause and watch a short, engaging video than stop to read a lengthy post. The platform even favors video content, meaning your posts are more likely to be seen by a wider audience. Whether it’s a behind-the-scenes look at your company, a client testimonial, or an industry insight, video keeps viewers watching and interacting.

Engagement skyrockets when businesses use video strategically. LinkedIn reports that video content is shared 20 times more often than other types of posts. That means more eyes on your brand and a higher chance of reaching potential clients or partners. Plus, people are more likely to comment on videos, sparking conversations that boost visibility even further.

Another reason LinkedIn video is a game-changer is its ability to build trust. Seeing a real person speak, share insights, or demonstrate expertise makes businesses feel more authentic. A well-crafted video lets your audience see who you are, what you do, and why they should work with you.

If you want to grow your presence on LinkedIn, video is the way to do it. It’s engaging, highly shareable, and helps you stand out in a crowded feed. So, hit that record button and start creating. Your audience is waiting!

Keeping Up with Meta & Google: Why It Matters for Your Business

In the world of digital marketing, Meta and Google are like the weather—they’re always changing. One day, your ads are running smoothly, and the next, an algorithm update has shifted everything. Staying ahead of these changes isn’t just a good idea; it’s essential if you want to keep your business visible, relevant, and competitive.

Meta (formerly Facebook) is constantly rolling out updates that impact ad performance, audience targeting, and engagement strategies. Whether it's a tweak to the algorithm that changes how posts appear in news feeds or new ad formats designed to capture attention, businesses that don’t keep up risk falling behind. If you’re still relying on last year’s strategies, you could be missing out on new tools that help reach customers more effectively.

Google isn’t any easier to predict. Between core updates, changes to paid search rankings, and shifts in SEO best practices, what worked a few months ago might not work today. Google’s focus on user experience means that businesses must prioritize fast-loading websites, mobile-friendly designs, and high-quality content. And with AI-driven search features becoming more prominent, understanding how to optimize for these changes is a game-changer.

At Red Wolf Media, we stay on top of these updates so you don’t have to. We track every shift in algorithms, ad policies, and best practices, making sure your marketing strategy adapts before your competition even knows what’s happening. Because in a world where digital trends move fast, staying ahead isn’t just an advantage—it’s a necessity.

How Our Digital Marketing Services Can Help Your Business Grow

At our digital marketing company, we offer a full range of services designed to help your business succeed in today’s competitive online world. Whether you’re looking to boost your brand’s presence, attract more customers, or create high-quality content, we have the tools and expertise to make it happen.

Social media marketing is one of our core services. We understand how important it is to connect with your audience where they are—on platforms like Facebook, Instagram, LinkedIn, and X. Our team works closely with you to create tailored strategies that engage your followers, build your brand’s voice, and drive real results.

In addition to social media, our digital marketing services cover everything from search engine optimization (SEO) to pay-per-click advertising (PPC). We help you increase your visibility on Google and other search engines, ensuring that potential customers can find you when they need you most. Whether you need to run a targeted ad campaign or optimize your website for better rankings, our team is here to guide you every step of the way.

A well-designed website is essential for any business today. We offer professional website design services that focus on user experience, mobile optimization, and conversion rates. We create websites that not only look great but also help you achieve your business goals.

Our graphic design team can take your brand to the next level with creative and visually appealing designs. Whether it’s for social media posts, print materials, logos, or digital ads, we produce eye-catching designs that capture attention and communicate your message clearly.

Photography and video production are also key services we provide. High-quality images and videos can make all the difference in your marketing efforts. Our photographers and videographers specialize in creating content that tells your story and engages your audience, whether for your website, social media, or advertising campaigns.

We also offer consulting services to help you develop strategies tailored to your specific needs. Whether you're new to digital marketing or looking to improve your current efforts, we provide expert advice to help you reach your goals.

Finally, we specialize in event marketing. From planning to promotion, we make sure your event gets the attention it deserves, ensuring its success both online and offline.

No matter what digital marketing services you need, we’re here to help your business grow and succeed in the digital world. Let us be your trusted partner in achieving your marketing goals.

The Importance of Local Service Ads for Service-Based Businesses

For service-based businesses, standing out in a crowded marketplace is essential. Local Service Ads (LSAs) provide a powerful way to connect directly with customers who are actively searching for your services. Unlike traditional advertising methods, LSAs offer a unique combination of precision targeting, high-quality lead generation, and cost efficiency that can give your business a significant edge.

One of the standout features of LSAs is their pay-per-lead model. Unlike standard Google Ads, LSAs only charge you when a customer directly contacts your business through the ad. This means your advertising dollars go further because you’re paying for actual leads, not just clicks or impressions. These leads are also highly qualified, as they come from people actively looking for services like yours in their local area. This results in a better chance of turning those leads into paying customers.

Visibility is another key benefit of LSAs. These ads appear prominently in local search results, making it easy for potential customers to find your business. When someone searches for a plumber, electrician, or other service provider, LSAs place your business right where it matters most, which is at the top of their search.

Beyond visibility, LSAs also build trust. The Google Guarantee badge, available to businesses that pass background checks, shows potential customers that your business is legitimate and reliable. This added layer of credibility can make all the difference when customers are deciding whom to call.

LSAs also let you customize your reach. You can define your service area and the specific types of jobs you want to attract. This means your ads only appear to people in your target area and for services you specialize in, ensuring your leads are relevant and valuable.

For service-based businesses like plumbers, HVAC technicians, locksmiths, and cleaning services, LSAs provide an unmatched combination of cost-effectiveness, visibility, and trustworthiness. By investing in LSAs, you’re not just advertising. You’re ensuring that every dollar you spend works harder to grow your business.

If you’re looking to attract more customers, build your credibility, and get the best return on your advertising investment, Local Service Ads are the way forward. Don’t miss out on this opportunity to connect directly with the customers who need you most.

Boost Your Website's SEO with YouTube Videos

If you’re looking for ways to make your business more visible online, adding YouTube videos to your website is one of the best moves you can make. Video content is no longer just good to have, it’s an essential part of a successful online marketing strategy. And when it comes to Search Engine Optimization (SEO), YouTube videos are a game changer.

Search engines like Google prioritize websites that offer engaging and relevant content. Videos naturally grab attention and keep visitors on your site longer. The more time people spend exploring your content, the better it looks to Google, which tracks how engaging your site is. This increased engagement signals to search engines that your site is valuable, helping it rank higher in search results.

YouTube is a powerful platform for improving your online visibility. As the second largest search engine in the world, it’s where millions of people go to find answers, learn something new, or be entertained. By uploading videos to YouTube and embedding them on your site, you’re connecting with a massive audience while boosting your SEO.

Videos also give you the chance to use targeted keywords naturally. For example, the title and description of your YouTube video can include phrases your potential customers are searching for. When you embed that video on your site, those same keywords enhance your chances of being discovered in search results.

Another benefit of embedding YouTube videos is that they encourage sharing. When visitors enjoy your content, they’re more likely to share it on social media which gives your business even more exposure. These shares can lead to backlinks, which are another important factor in SEO.

Finally, videos build trust. They allow your audience to see the faces behind your business, understand your products, or learn something useful. This trust translates into higher conversion rates, as customers are more likely to choose businesses they feel connected to. Create videos that showcase your expertise or answer common customer questions. Post them on YouTube, add them to your website, and watch your online visibility grow!

Mastering Google Ads: Building a Sustainable Budget and Tracking ROI

Investing in Google Ads is a smart move for businesses looking to grow their reach and increase sales. However, success with this powerful tool starts with creating a sustainable budget and tracking your return on investment (ROI). Let’s discuss how to achieve this in a way that works for your business.

First, determine how much you can reasonably spend on advertising without overextending your finances. A good place to start is to calculate what percentage of your revenue can be reinvested into marketing. According to the Small Business Administration, businesses should aim to spend around 7-8% of their gross revenue on marketing, with a portion allocated specifically to digital ads. Newer businesses usually start out spending 1-3%. Setting a realistic number will help ensure your campaigns remain active while giving you room to adjust as needed. 

Once you establish your budget, focus on running campaigns that deliver measurable results. Google Ads allows you to set goals, whether they are clicks, conversions, or brand awareness. Define what success looks like for your business. Are you trying to drive traffic to your website, or are you focused on increasing direct sales? Tailoring your campaign goals will help you maximize your spending.

Tracking ROI is essential to ensure your investment is worthwhile. Use tools like Google Analytics and Google Ads' built-in reporting features to monitor performance metrics such as cost-per-click, click-through rate, and conversion rate. These insights allow you to compare how much you’re spending versus how much revenue the ads are generating. 

Remember, success with Google Ads doesn’t happen overnight. Sustainable ad strategies require regular monitoring and adjustments. Analyze the data, refine your campaigns, and always keep your business goals at the forefront.

By creating a well-planned budget and tracking ROI effectively, you’ll turn your Google Ads investment into a powerful tool for sustainable business growth.

The Power of LinkedIn Posts for Business Growth

LinkedIn is often seen as the professional social media platform, but it’s much more than just a place for resumes and job hunting. It offers an incredible opportunity for businesses to connect with potential clients, partners, and employees. What’s even more surprising is how overlooked the platform is when it comes to content creation.

Recent statistics reveal that while millions of users log in regularly, the members that actively post content on LinkedIn is only 1 percent. That means the platform is flooded with readers looking for valuable information but lacks creators sharing it. For business owners, this creates a great opportunity for your business to stand out. Your posts won’t be competing with an endless stream of updates, as they might on other platforms like Facebook or Instagram. Instead, your content has a greater chance of being seen, engaged with, and remembered.

One of LinkedIn’s biggest advantages is its organic reach. Unlike other platforms like Facebook where algorithms can limit the visibility of your posts without paid ads, LinkedIn gives your content a better chance of reaching your connections. When your post gains traction, such as likes or comments, LinkedIn’s algorithm often boosts it further, showing it to second- and third-degree connections. This creates a ripple effect, expanding your audience with minimal effort on your part.

Additionally, LinkedIn’s audience is unique. You’re not just speaking to casual browsers but to professionals and decision-makers. These are people actively looking for insights, solutions, and connections that could impact their businesses. Sharing well executed posts that address their needs, offer advice, or tell your brand’s story helps your business become trusted in your industry.

If you’ve been on the fence about using LinkedIn for your business, now is the time to use it. By posting valuable content frequently, you can use LinkedIn’s potential to increase your visibility, grow your network, and attract new opportunities. LinkedIn isn’t just a platform for professionals—it’s a platform for businesses ready to grow and expand.

Google vs. Facebook Ads: Where Should Your Ad Dollars Go?

When it comes to online advertising, business owners often face a common question: should I invest in Google Ads or Facebook Ads? Both offer powerful tools to reach your audience, but the answer depends on your industry and business goals.

Google Ads is the go-to platform for businesses targeting customers actively searching for specific products or services. Google connects you with people who already know what they need. For example, if you own a plumbing company, potential customers might search for “emergency plumber near me.” By appearing at the top of the search results, your ad directly meets their immediate need. This makes Google Ads highly effective for service-based businesses, e-commerce stores, and industries where customers rely on search engines to find solutions.

On the other hand, Facebook Ads excel at building brand awareness and engaging with your target audience over time. Facebook uses advanced data to show ads to people based on their interests, demographics, and online behavior. For instance, if you run a local bakery, your ads can target users who live nearby and love desserts, even if they aren’t actively searching for cookies or cakes. This approach works well for businesses that rely on impulse purchases, lifestyle branding, or creating demand for their products.

Which is more important? It depends. If your industry thrives on immediate needs, like healthcare, home services, or legal assistance, Google Ads may deliver a higher return on investment. For businesses in fashion, fitness, or food, where visual appeal and customer loyalty matter, Facebook Ads often perform better by keeping your brand in front of the right audience.

In many (but not all) cases, the best strategy is a combination of both. Google Ads can capture customers who have a clear understanding of what they want, while Facebook Ads nurture relationships and expand your reach. Understanding your audience and testing campaigns on each platform will help you decide how to distribute your ad dollars effectively.

Keep Your Google Business Listing Updated With Content

In the fast-paced digital world, your Google Business Profile is often the first impression potential customers have of your company. For business owners, keeping this listing updated isn’t just a task. It's a key strategy to attract new customers, build credibility, and improve your online visibility.

When someone searches for your business on Google, your profile appears as a snapshot of your company. An outdated listing can leave people questioning your professionalism or even whether you’re still in business. Regular updates, such as new photos, posts, and accurate business hours, signal to customers that you’re active and reliable. Google also recommends businesses that keep their profiles fresh, which means your updated listing is more likely to appear higher in search results.

Posting content on your Google Business Profile works like social media, allowing you to share updates, promotions, and events with your audience. Having this content creates an opportunity to engage customers at no cost while boosting your chances of being discovered in local searches. If someone is on the fence about choosing your business, seeing a relevant, timely post or special offer might be the push they need to click or visit.

Reviews are another critical component of your profile. By responding quickly and professionally to reviews, you show potential customers that their feedback is important to you and your business. This interaction not only reflects well on your business but it can also impact your ranking in Google’s search results.

According to Nitrogen Weath, Potential new clients are 2.7 times more likely to consider your business reputable if you have a complete Google Business Profile and are twice as likely to generate engagement from website visits and google calls. The more you invest in keeping your listing up-to-date, the more you’ll benefit from the increased visibility and customer trust.

By keeping your Google Business Profile accurate and engaging, you’re not only making your business easier to find but also creating meaningful connections with potential customers. It’s a small but powerful step toward growing your business in a competitive market.

The Importance of Organic Growth on Google

In the ever-expanding digital landscape, one of the most valuable assets for any business is  organic growth on Google. While paid advertising can yield quick results, the benefits of building a sustainable, organic presence is better than the short-term gains of paid campaigns. Organic growth guarantees that your business can attract, engage, and maintain a loyal audience, achieving long-term success.

Organic growth pertains to the traffic generated through non-paid search engine results. When potential customers search for a product, service, or information, they trust that Google will deliver the most relevant and dependable content. Achieving a higher ranking organically means that your content is trusted by the search engine and by your audience.

A 2023 study by BrightEdge found that 68% of all online experiences begin with a search engine, with Google dominating over 90% of that market share. Organic traffic accounts for 53% of total website traffic, making it the largest driver of visits compared to other channels like paid search or social media. These statistics highlight how important organic visibility is for businesses looking to grow sustainably.

One of the main benefits of organic growth is its capability to strengthen trust. Unlike paid ads, which can sometimes be viewed as intrusive, organic listings feel more genuine to users. They view these results as a reflection of Google’s judgment, which is based on quality content, keyword relevance, and authority. This trust translates to better engagement, higher click rates, and higher conversion likelihood.

Additionally, the benefits of organic growth extend beyond instant visibility. Once a website secures a strong position on Google, the returns increase exponentially. Quality content optimized for search engines can continue gaining traffic long after it's published, unlike paid ads that require constant funding to maintain visibility.

Investing in organic growth also corresponds to shifting consumer behavior. In a time where users demand value and dependability, businesses that prioritize exceptional content are better equipped to meet these expectations. By concentrating on providing solutions and answering questions, companies can establish themselves as thought leaders in their industries, additionally amplifying their reputation and reach.

Organic growth on Google is not just a strategy—it’s essential. By committing to practices like producing valuable content and building authority, businesses can unlock a powerful channel that drives sustained traffic and builds long-term relationships with customers. Focusing on organic growth ensures your business remains visible, credible, and successful in the years to come.