How to Create Video Content When You’re Not Comfortable on Camera

Video content is one of the most effective ways to market your business, but what if you’re not comfortable being on camera? You’re not alone. Many business owners feel awkward or unsure about filming themselves, but that doesn’t mean you have to miss out on the benefits of video.

There are plenty of ways to create great video content without showing your face. One option is to focus the camera on your product, service, or workspace instead of yourself. For example, you can film how a product is made, show behind-the-scenes moments, or walk through a process using voiceover instead of talking directly to the camera.

Another option is to use text-based videos. These often use short captions, music, and visuals to share a message. You’ve probably seen these on platforms like Instagram Reels or TikTok. No face, just helpful or entertaining info. Tools like Canva, CapCut, or InShot make it easy to build these videos with templates.

Screen recordings are also a great way to share tips or tutorials, especially if you work in digital services. You can explain what’s happening while showing your audience how to do something useful, all without stepping in front of the camera.

If you’re not sure where to start, think about your customer’s most common questions. Could you answer them in a short, helpful video using visuals, text, or a voiceover? Chances are, the answer is yes.

A study from Wyzowl found that 91% of people want to see more online video content from brands, and 89% say video has convinced them to buy a product or service. That’s a big opportunity, even if you never appear on camera.

At the end of the day, it’s not about being perfect on video; it’s about showing up in a way that works for you. With a little creativity, you can still connect, build trust, and grow your business without ever facing the lens.