What Makes a Good Hashtag Strategy in 2025?

Hashtags have been around for years, but in 2025, they’re more than just a trend—they’re a key part of any smart social media strategy. Used the right way, hashtags can boost visibility, increase engagement, and help your brand get discovered by the right audience. But let’s be honest, slapping #love or #blessed on a post isn’t going to cut it anymore.

A good hashtag strategy in 2025 is all about relevance, specificity, and balance. The days of stuffing posts with 30 random hashtags are over. Platforms like Instagram and TikTok now favor a handful of well-chosen, highly targeted hashtags over mass tagging. Instead of using generic tags with millions of posts, brands are finding success with niche hashtags that attract a more engaged audience. Think #BBQCateringShreveport instead of just #BBQ.

Branded hashtags are still a powerhouse. Having your own unique hashtag—like #RedWolfMediaMarketing—encourages user-generated content and makes it easier for people to connect with your brand. The trick is to keep it short, memorable, and easy to spell.

Trends also play a huge role. Social media algorithms love fresh, timely content, so hopping on trending hashtags (as long as they make sense for your brand) can boost reach. But beware of hashtag hijacking—just because #TaylorSwiftIsQueen is trending doesn’t mean your plumbing business should use it.

Hashtags are evolving, and so should your strategy. Keeping up with platform updates, testing what works, and focusing on quality over quantity will set your brand apart in 2025. The right hashtags don’t just make your posts searchable, they make them shareable!