Why Facebook Engagement Has Dropped (And How to Fix It)

If your Facebook posts aren’t getting the love they used to, you’re not alone. Businesses everywhere have seen engagement take a nosedive, leaving them wondering what went wrong. The truth? Facebook’s algorithm is always changing, and organic reach isn’t what it used to be. But don’t worry, there’s still hope!

Facebook prioritizes content that sparks conversations and keeps people on the platform longer. That means simple promotional posts or links that send users elsewhere won’t get as much traction. If you’ve noticed fewer likes, shares, and comments, it’s likely because your content isn’t aligning with what the algorithm wants.

So, how do you fix it? Start by creating content that invites interaction. Ask questions, start discussions, and respond to every comment like you’re chatting with a friend. Video content—especially short-form like Reels—is another game-changer. Facebook pushes videos more than static images, so if you haven’t jumped on that train yet, now’s the time.

Another easy fix? Go live. Facebook Live videos generate higher engagement because they feel real and in-the-moment. People love authenticity, and live videos create a sense of connection that polished graphics and stock photos just can’t match.

If all else fails, consider boosting posts or running Facebook ads. With organic reach shrinking, paid promotion can help get your content in front of the right audience. Just make sure your ads feel natural and engaging, not like an infomercial.

Facebook engagement isn’t dead; it just takes a little strategy to bring it back to life. Create content that starts conversations, lean into video, and don’t be afraid to experiment. Your audience is still there, you just need to give them something worth engaging with!