Reels or Video posts- Which is more effective?
You might be wondering if reels or video posts are the way to go when it comes to promoting your business. In order to promote your business effectively on social media, you have to think about which platform and posts have better audience engagement.
According to Social Media Today, “Facebook Reels saw more than three times the number of median views as other video content on the platform.” There are factors at play as to why Facebook and Instagram reels are getting more views and engagement than traditional videos.
When you open up Facebook or Instagram, the first thing you see on the top of your screen are stories. When you post reels to your stories, this gives more opportunities for people to see your content. When it comes to reels, the average length of a reel is anywhere from 3-90 seconds. The average length of a Facebook video is around 2 and a half minutes. Most people have a short attention span, so if your content is not attention grabbing in the first few seconds people are more likely to move on from your posts. Reels are short and sweet, allowing you to grab people’s attention faster and engage with your customers and potential followers.
When it comes to Facebook and Instagram, Meta has become more algorithm focused. Meta is starting to prioritize short reels in order to keep users engaged and to reach more people on social media. Meta is also reaching out to people who may have never visited your page before by suggesting reels to people who might find them appealing. Meta uses people’s past engagements online to prioritize what type of content pops up on their feed.
There are some tips on reaching out to more people with reels while keeping the engagement with current and future followers. Keep it short for optimal completion rates; if your content is too long it runs the risk of being skipped over. Stay up to date on trends to increase your chances of a new audience seeing your posts. Don’t forget to keep your content engaging and authentic to increase your chances of connecting with new followers.
