How to Run Facebook and Instagram Ads Without Getting Banned
Running ads on Facebook and Instagram can be a game‑changer for your business, but it only works if you avoid violating ad policies or risking a ban. Whether you’re new to social advertising or you’ve been challenged by account restrictions, knowing the rules and following best practices will keep your ads active and effective.
First, understand that ad approval isn’t automatic. Meta states, “When advertisers go against these policies and standards, we may place restrictions on businesses by limiting their ability to advertise.” (Meta Business Help) Making sure your ad content, targeting, and landing pages all comply with the rules is non‑negotiable.
To stay safe, start by reviewing the content you’re promoting. Ads must avoid prohibited items like illegal products, misleading health claims, adult content, or exaggerated financial promises. According to one expert guide, “Ads cannot contain illegal or highly objectionable content” and must adhere to safe categories and proper targeting. (Interest Explorer) Designing with compliance in mind prevents early rejections and account flags.
Next, precision matters in targeting. Avoid making claims about sensitive personal attributes or creating audiences based on protected traits. Ensure your ad copy reflects what the user will actually receive, and your landing page delivers on that promise. Strong alignment between the ad message and the destination page is critical.
Account health also comes down to consistency and quality. Repeated disapproved ads, high bounce rates, or poor feedback signals can trigger restrictions. Being proactive by monitoring performance, appealing decisions when necessary, and updating campaigns keeps your account in good standing. If your ad account gets restricted, you’ll want the ability to trace back which campaign or asset caused the problem.
Finally, treat your campaigns as part of a long‑term system rather than a set‑and‑forget tool. Test your creatives, optimize based on results, and keep your budget flexible enough to reduce waste while scaling what works. A well‑managed account grows stronger over time and gets fewer strikes.
By combining rule‑aware content, precise targeting, strong alignment with your offer, and ongoing optimization, you can harness Facebook and Instagram ads without fear of being banned or buried. If you’d like help building safe, smart campaigns that deliver real results, Red Wolf Media is ready when you are.
Sources
Meta Business Help Center, About Advertising Restrictions
https://www.facebook.com/business/help/975570072950669
Interest Explorer, Facebook Advertising Policies (2023): What You Can (and Can’t) Advertise On
https://interestexplorer.io/facebook-advertising-policies/
