How to Rank in Google’s Local Map Pack in Shreveport and Bossier City

Jan 6

When customers search for services near them, one of the first things they see on Google is the Local Map Pack. This section shows the top three local businesses along with reviews, location, and contact information. For businesses in Shreveport and Bossier City, ranking in the Map Pack can drive more calls, website visits, and foot traffic. Understanding how Google chooses these listings can help your business stand out locally.

Optimize Your Google Business Profile

Your Google Business Profile is the most important factor in Local Map Pack rankings. Make sure your business name, address, phone number, website, and business hours are accurate and complete. Choose the most relevant primary category and add secondary categories when appropriate. Regularly update your profile with photos, posts, and services to show Google that your business is active and trustworthy.

According to Google, businesses with complete and updated profiles are more likely to appear in relevant local searches (Google Business Profile Help).

https://support.google.com/business

Focus on Reviews and Reputation

Customer reviews play a major role in local rankings. Businesses with more positive reviews and consistent engagement tend to rank higher and attract more clicks. Encourage satisfied customers to leave reviews and respond to each one professionally. This not only improves visibility but also builds trust with potential customers.

Use Consistent Business Information Across the Web

Google looks for consistent business information across directories and platforms. Your business name, address, and phone number should match exactly on your website, Google listing, and other online directories. This consistency, often called NAP consistency, helps Google verify your business as legitimate and improves local ranking signals.

Add Location-Focused Content to Your Website

Your website should clearly mention your service areas, including Shreveport and Bossier City. Creating pages that highlight your services in these locations helps Google understand where you operate. Blog content, service pages, and location pages all support stronger local SEO performance.

Build Local Backlinks and Community Presence

Links from other local websites, partnerships, and community organizations help strengthen your local authority. Sponsoring events, joining local directories, and collaborating with other businesses can help you earn backlinks that support your visibility in local search results.

Stay Active and Keep Improving

Ranking in the Local Map Pack is not a one-time task. It requires ongoing updates, engagement, and optimization. Regularly adding photos, posting updates, responding to reviews, and updating your website helps maintain strong local rankings over time.